Strong Body.Stronger Mind.
Functional fitness, Olympic weightlifting, and sustainable nutrition coaching for athletes who want to build strength that lasts beyond the gym.
Fitness should enhance your life. Not consume it.
Built Thru It Performance is more than fitness coaching. It's a space built for people who want to become stronger physically, mentally, and emotionally through discipline, movement, and community.
We help people break free from restrictive thinking around food and training by teaching skills that last. Confidence comes from consistency. Strategy comes from individualization.
Life will always present challenges. Strength is built through those moments. Whether you're learning how to fuel your body, stepping into the gym for the first time, chasing performance goals, or rebuilding confidence after a hard season.
We help people build through it. Individualized. Sustainable. Free of fads and fluff.
What We Coach.
1:1 Nutrition
Coaching
Personalized nutrition coaching built around your real life. Sustainable habits, body composition goals, and a healthier relationship with food. No diet templates. No restrictive rules.
1:1 Training
Only Program
Custom training without the nutrition track. Built around your equipment, schedule, and goals. From foundational technique to national-meet preparation.
- Gym-based
- Strength-focused
- Olympic lifting
- Home workouts
- Performance blocks
1-Time
Strategy Plans
A one-off coaching call + custom written plan. Get expert eyes on your training, nutrition, or competition prep without a long-term commitment.
- Single session
- Custom written plan
- No monthly commit
- Meet-prep ready
Accessory
Programs
Downloadable accessory blocks to layer onto your existing training. Targeted hypertrophy, weak-point work, and structural support without rebuilding your week.
- Instant download
- Targeted blocks
- Layer on any program
- Self-guided
The BTI Way.
A four-step coaching framework built from a decade of platform experience and exercise-science research. The same method whether you're chasing a national meet or your first pull-up.
Movement, lifestyle, goals, baseline. Every plan starts from where you actually are.
Custom programming and nutrition built around your real schedule and equipment access.
Weekly check-ins and adjustments. Progress isn't linear. Your plan shouldn't be either.
Habits that outlast the program. Confidence that doesn't depend on the scale.
Real Results.
Alexa May.
Coach. Athlete. Human. I didn't always have a healthy relationship with fitness.
As a former college cheerleader, I spent years chasing the idea that smaller was better. I under-ate, over-trained, and constantly felt like I wasn't enough. No matter how much I achieved, there was always pressure to look different, weigh less, or be more "perfect."
Everything changed when I learned that fitness wasn't about shrinking myself — it was about building myself.
Since 2013, I've competed in CrossFit and Olympic Weightlifting, and since 2015, I've helped hundreds of athletes and everyday people discover what they're truly capable of. Along the way, I've earned a Bachelor's degree in Exercise Science, coached at every level from beginners to national competitors, and finished top 3 at USA Weightlifting Senior Nationals.
But the truth is, coaching isn't about trophies, numbers on a barbell, or perfect meal plans. It's about helping people build confidence, trust themselves again, and realize they're capable of more than they ever thought possible.
My mission is simple: help people become stronger physically, mentally, and emotionally through sustainable habits, education, and accountability.
Because the goal isn't just to perform better in the gym. It's to build a life you're proud of living.
Gymnastics Cert
Level 1 & 2
Level 1 Cert
U. of Louisville
Proven on the Platform.
Real platform experience translates into better coaching. Alexa competes at the highest levels of USA Weightlifting and brings that lived experience into every athlete she works with.
What Clients Say.
Coaching Across the Las Vegas Valley.
Built Thru It Performance coaches athletes and everyday people across Las Vegas and Henderson, NV — in person on the gym floor and online anywhere. Wherever you train, the method comes to you.
Las Vegas, NV
Home base for 1:1 nutrition and strength coaching, Olympic weightlifting technique work, and women's community lift events across Summerlin, Spring Valley, Paradise, and North Las Vegas.
Henderson, NV
In-person coaching and community events in Henderson, including lift events hosted at CrossFit Veni Vidi Vici (181 N Gibson Rd). Whether you train in Green Valley, Anthem, or Inspirada, coaching is close by.
Upcoming Events.
Real Coaching. Real People.
BuildThrough It.
Book a free 30-minute consult. We map your goals, your starting point, and a coaching path that fits the life you actually have.
Book a Free Consult