Las Vegas / Functional Fitness / Est 2024
Strong Body.Stronger Mind.
Functional fitness, Olympic weightlifting, and sustainable nutrition coaching for athletes who want to build strength that lasts beyond the gym.
Functional fitness, Olympic weightlifting, and sustainable nutrition coaching for athletes who want to build strength that lasts beyond the gym.
Built Thru It Performance is more than fitness coaching. It's a space built for people who want to become stronger physically, mentally, and emotionally through discipline, movement, and community.
We help people break free from restrictive thinking around food and training by teaching skills that last. Confidence comes from consistency. Strategy comes from individualization.
Life will always present challenges. Strength is built through those moments. Whether you're learning how to fuel your body, stepping into the gym for the first time, chasing performance goals, or rebuilding confidence after a hard season.
We help people build through it. Individualized. Sustainable. Free of fads and fluff.
Personalized nutrition coaching built around your real life. Sustainable habits, body composition goals, and a healthier relationship with food. No diet templates. No restrictive rules.
Custom programming for every level. From foundational technique to national-meet preparation. Built around your equipment, schedule, and goals.
Community-driven fitness experiences. Women's lift events, charity workouts, and specialty workshops that bring people together through shared effort.
A four-step coaching framework built from a decade of platform experience and exercise-science research. The same method whether you're chasing a national meet or your first pull-up.
Movement, lifestyle, goals, baseline. Every plan starts from where you actually are.
Custom programming and nutrition built around your real schedule and equipment access.
Weekly check-ins and adjustments. Progress isn't linear. Your plan shouldn't be either.
Habits that outlast the program. Confidence that doesn't depend on the scale.
Coach. Competitive athlete. Entrepreneur. Coaching functional fitness since 2015, competing in CrossFit since 2013, and ranked top-5 at USA Weightlifting Senior Nationals two years running.
Alexa combines a B.S. in Exercise Science with years of platform experience to coach the whole athlete: technique, performance, recovery, and the mental side of training.
Her work isn't about quick fixes. It's about building lifelong habits, sustainable progress, and the kind of strength that translates into real life.
Real platform experience translates into better coaching. Alexa competes at the highest levels of USA Weightlifting and brings that lived experience into every athlete she works with.
Book a free 30-minute consult. We map your goals, your starting point, and a coaching path that fits the life you actually have.
Book a Free Consult